ChatGPT is a new artificial intelligence tool that users can ask questions and “converse” with, and it will respond back.
Many have wondered if its ability to create a travel itinerary will replace the job of a travel agent. And while its responses sound smart, it really is just being a search engine combing through the Internet’s data to put together sentences. We know that not everything on the Internet is fact.
If you ask it to put an itinerary together for Paris, it will give you a beautiful list, but it hasn’t sat in the cafes or experienced the culture to really know what to recommend to a guest.
If someone is looking for a detailed itinerary costing thousands of dollars, they are better off working with you—the living, breathing human expert who invests in the experience so that you can make sure your clients are spending their money wisely.
Let’s look at how it can help you as a business owner: your marketing strategy.
You can prompt ChatGPT to find out what questions or objections people have about a destination.
These answers then can inform your marketing copy, turning it into a powerful way to connect since it allows you to write from the perspective of someone who knows they need to travel but has doubts.
If they see you addressing their doubts, they feel seen.
If the potential client feels seen, they begin to follow you more. They begin to trust you more and then that will eventually be a lead.
As anything with marketing, nothing happens overnight, but prompting ChatGPT to get into the mindset of a potential client before writing your marketing copy allows you to generate ideas faster and write from a powerful perspective.
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