Why You Can Never Do Enough Email Marketing

In the ever-evolving landscape of digital marketing, email marketing remains a cornerstone strategy for businesses aiming to connect with their audience. Despite the rise of social media and other digital platforms, email marketing continues to offer unparalleled opportunities for engagement and conversion.

Here’s why you can never do enough email marketing and how to get the most out of your strategy.

Email is a Consistent Professional Presence in Inboxes

According to a Forbes article on email marketing statistics, “People are three times more likely to make purchases from email marketing than social media.”

One of the most common pitfalls in email marketing is inconsistency. Many agents fall into the trap of sending emails sporadically, only when they have something to say or remember to do so. It is important to maintain a consistent email schedule.

By sending emails regularly — whether it’s once a week or one to two times a month — you can stay connected with your clients and leads, build trust and ensure you remain top of mind.

It’s a long-game strategy that pays off in the end because when you are a consistent presence, they are more likely to look to you when they decide to book a trip.

Emails Influence Buying Decisions

The Forbes article also says relevant campaigns can influence someone’s buying decision.

Another mistake agents often make is focusing solely on sales-driven content. Emails that only aim to secure a sale or a quote can quickly become tiresome for recipients. Instead, provide valuable content that addresses your ideal client’s fears and doubts.

One way to do this is by converting successful social media posts into concise, engaging emails. You can capture the attention of your recipients and offer genuine value.  

You want to send content that YOU would want to open.

People Check Their Email Multiple Times a Day

According to Forbes, 88% of people check their email daily. A significant portion (39%) check their inboxes three to five times a day. 

Their attention spans, however, are short. There is no need to write long, highly detailed emails. An email with a couple of short, bullet-point sections will get more reads than a long article. While people do check their email, they scan and delete messages quickly. Make what you send both relevant and concise.

Email marketing is an indispensable tool when used consistently and with the right style.

It doesn’t have to be hard.  Agents often worry that their “newsletter email” is not ready yet. If you keep pushing it off, it will never be ready. 

My hope for you is that you will see that a consistent shorter email is much more valuable than a big, long email that you send “when you get a chance.”