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Balmy temperatures, refreshing trade winds and gorgeous beaches are just the start of what attracts vacationers to Aruba. South of the hurricane belt, this charming ABC island in the southern Caribbean is an ideal choice for sun lovers and adventure seekers. And just in time for peak winter season, the opening of this Happy Island's most highly anticipated properties has arrived.

JOIA Aruba by Iberostar, a rare brand-new construction by eco-friendly Iberostar Beachfront Resorts opened its doors in December 2024. The JOIA brand is the jewel of Iberostar Beachfront Resorts. This luxurious boutique EP property is inspired by marine life and nature, and caring for the environment is paramount in keeping with Iberostar’s Wave of Change movement. Highly personalized service is masterfully delivered to fulfill guests’ every need. 240 well-appointed queen or king suites include whirlpool baths or semi-private pools across 16 room types, many of which include butler service. ­

Impeccable Location on Eagle Beach

JOIA Aruba by Iberostar lies just six miles from Queen Beatrix International Airport on a wide stretch of the iconic Eagle Beach, known for its Fofoti trees and calm waters, perfect for all kinds of watersports. Eagle Beach, named “#1 Beach in the Caribbean” by TripAdvisor in 2024, boasts a tranquil and peaceful atmosphere, surrounded by an extensive seaside neighborhood within Oranjestad, Aruba’s capital.

Dining and Drinks

It’s important to advise your clients that JOIA Aruba by Iberostar is an EP property. Onsite restaurants include Bon Bini, the place to watch the sun paint the sky and sea over a meal that showcases Aruba’s blend of international influences. The buffet restaurant offers fabulous Italian cooking, and the best fresh grilled fish and meat in the area are found at Bone Fire. Tempting tropical libations are served at the vibrant lobby bar, the infinity pool bar, the aqua swim-up bar and a rooftop bar with spectacular island views, while the Star Café serves up coffees, pastries and more. Aruba is known for its great restaurants and nightlife, so guests will also want to venture out to sample some of the island’s great dining options, nightclubs and casinos.

Fitness and Wellness

Active clients will love the health, fitness and wellness options including a state-of-the-art fitness center and sports, while the luxurious spa with five indoor and two outdoor cabins is the place to be spoiled and pampered.

Pools, Golf, Activities and Onsite Casino

Sun lovers can bask and splash at the three swimming pools, including a gorgeous infinity pool. If golf is their game, the nearby Tierra del Sol by Iberostar 18-hole championship course designed by Robert Trent Jones, Jr. offers amazing waterfront views and is suitable for all skill levels. Guests can enjoy a host of activities at the hotel and nearby including land and water sports, while the soon-to-open onsite casino adds to the fun.

Groups and Weddings

The Iberostar brand has decades of experience providing exceptional service for groups. Gather, celebrate and stay connected at the large convention center with break-out rooms. And nothing beats the spectacular setting and personalized service for destination weddings. Couples are provided with their own wedding coordinator to handle the details and enjoy a designated wedding area and one bridal suite for day-of wedding party prep.

Getting There with Apple Vacations

Get to Aruba with Apple Vacations, the brand synonymous with supporting travel advisors and bringing families, friends, couples and multi-general groups together for 55 years. Apple Vacations helps ensure that booking is a breeze, including groups of all sizes. One convenient and affordable package price includes airfare, transfers, accommodations and more.

Get all the facts on JOIA Aruba by Iberostar with the ALGVPro course on ALGVacations.com, and reach new and existing customers with customizable marketing materials free on ALGV360⁰.

They say that when you touch Aruba, it touches you back. You can count on your clients coming home with the “Aruba Effect,” and spreading the word that Aruba really is One Happy Island. JOIA by Iberostar Aruba is the place to stay for a luxurious vacation in an intimate setting, and Travel Advisors Get You There. Book now at MyAppleOnline.com.


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