By following these tips, you can gain valuable insights, make informed decisions and set achievable sales goals for 2024.
1. Review Bookings and Quote Requests
Review the bookings made throughout the year and assess the current performance. This involves analyzing the number of bookings and quote requests received. How many bookings closed in relation to your quote requests? Do you need to work on your sales skills in the new year, to bring that ratio up?
2. Assess 2023 Bookings
Using your CRM, retrieve bookings for the year and choose specific metrics to track consistently: either bookings that have traveled or new sales.
Analyze your bookings by different suppliers or categories to identify trends and patterns. What is popular? What do you sell the most of? What would you like to sell more of? Use this data to set your goals for 2024.
For example, if your goal is to increase cruise bookings, you’ll want to analyze different cruise lines separately to identify which line is being booked the most. Then you can set your goals accordingly to suppliers. If you booked 25 Royal Caribbean cruises in 2023, a good goal would be 40-50 in 2024. Challenge yourself to double or nearly double your number of cabins booked.
3. Analyze Performance of Marketing Strategies
Go through your bookings and determine where they came from. By analyzing the number of bookings or quote requests received from different sources such as social media, referrals, events or business cards, agents can identify which marketing strategies are most successful. This way in 2024, you can do more of what’s working and less of what’s not.
Success lies in consistently evaluating performance, adapting marketing strategies to what works and staying focused on achieving sales goals. Taking this time now will pay off as we enter the new year.
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