Posadas, Mexico's preeminent hospitality conglomerate, unveils Fiesta Americana Travelty, a comprehensive marketing umbrella that brings together over 190 hotels and nine Posadas brands in Mexico and the Dominican Republic. Resorts formerly known as La Colección Resorts by Fiesta Americana — which comprises brands such as Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana and The Explorean will now be referred to as Fiesta Americana Travelty Collection.
Everything travel consultants and guests love about La Collection Resorts remains in place: the leisure group program, the one wedding per day policy and the Travel Agent Reward Program (The agent reward program will also undergo a name change. La Coleccion Rewards is now Fiesta Americana Travelty Agent Rewards). Nothing changes about the individual hotel names – they remain the same.
To get the word out to the travel community, the Fiesta Americana Travelty sales team hit the road this month taking the news to 15 US cities: Denver, Nashville, Atlanta, St Louis, Cleveland, Minneapolis, Dallas, Austin, Houston, Chicago, Baltimore, Philadelphia, San Jose, Orange County and Los Angeles.
George Hunter, Vice president of leisure sales shared his thoughts during the event in St Louis, “The recent launch of Fiesta Americana Travelty allows us to consolidate agent information and programs into a single portal for all of our hotels. This provided us with another great opportunity to engage with essential front-line travel sellers through our Travelty mix and mingle events nationwide. We’re four stops into our road show and there is still availability so check the Fiesta Americana Travelty Collection Showcase in VAX to RSVP and join us for an ice-cold Margarita.”
Posadas, with its solid brand presence, diverse locations, exclusive amenities and personalized services catering to adults, families, weddings and event groups, is a favored selection for both domestic and international travelers. They operate in iconic cities such as Oaxaca, San Miguel de Allende, Mexico City, Monterrey, Guadalajara, and emerging destinations like Morelos and Querétaro. Their network also spans popular beach locales like Cancún, Los Cabos, Puerto Vallarta and Punta Cana in the Dominican Republic.
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