Aurora Expeditions, an award-winning expedition travel company specializing in Aurora itineraries, recently partnered with Approach Guides, a content optimization platform for travel brands, to release a collection of pre-designed co-brandable content experiences for travel advisors to share with their clients.
The new service is completely free for advisors to use and includes a variety of ready-to-go marketing assets including Aurora-themed videos, imagery and brochures. Additionally, travel pros can take advantage of shareable multimedia “content experiences” showcasing popular itineraries, destinations, promos and more.
“Our trade partner relationships represent a hugely important part of our business, and we are always looking for ways to improve our support tools for advisors and make it easier for them to do business with us,” said Hayley Peacock-Gower, chief marketing officer for Aurora Expeditions. “The Approach Guides platform presented a fantastic, user-friendly option to provide advisors with a more integrated, seamless method to market Aurora’s expeditions to their clients. It also takes out extra work for them to make it personalized and co-branded, without re-directing them to third parties.”
To kick off the partnership, Aurora Expeditions created three unique co-branded content experiences for advisors to share with their clients — “Antarctica with Aurora Expeditions,” “Adventure to the World’s Wild Places” and “Go Wild With Your Bucket List.”
“We’re excited to be working with Aurora Expeditions to help their trade partners supercharge their marketing efforts in a fast, easy and on-brand way,” said Jennifer Raezer, founder and chief marketing officer for Approach Guides. “Aurora Expeditions’ new trade marketing solution really is transformational, enabling advisors to spend less time building outbound campaigns and more time growing their businesses.”
To get started, advisors can visit inspires.to/auroraexpeditions. To learn more about Aurora Expeditions click here.
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