Learning the ins and outs of marketing and creating visually appealing content is an important part of the travel business, though advisors know better than anyone that these responsibilities can sometimes fall to the wayside. Whether it’s a temporary lapse in creativity or not enough hours in a day to design, here’s how Canva can help take away some of those pressures.
Social Media Tools and Marketing Resources
No matter what type of content advisors are creating, a couple of Canva’s features are universal. Arguably the most important, the site is a gold mine for templates — from logo creators, flyers and presentations to social media posts, there’s plenty of pre-made content. To access, users can navigate to “templates” on the left side of the website and type in specifics in the top search bar. Most of the details on the templates can be copied, edited and adjusted, and elements can even be moved across multiple designs to merge the best aspects of each, helping to meet any advisor’s specific brand needs.
Additionally, advisors can add personalized details to their designs. The “uploads” section is a great resource should advisors have images, logos or other content they want to add. When an image is uploaded, Canva will pull a main color palette from the photo, allowing users to incorporate those exact shades into the design; this feature is especially ideal for adding brand colors into business content. Similar to Microsoft Word, font types and sizes, colors, effects, paragraph alignment and filters are also available for customization.
With all these functions, creating content for social media is easier than ever, especially with the appropriately sized templates customized to each platform’s dimensions. Instagram stories and posts, Facebook cover photos and ads and LinkedIn background banners are some of the carefully curated options available to users, ensuring that each design fits perfectly when shared.
Plenty of travel-specific marketing resources can be found too. Advisors who send customized itineraries to their clients can benefit from the hundreds of templates on the site, ranging from short weekend trips to extended vacations. Canva also offers email newsletters and flyers for travel packages, allowing advisors to compile their brand information into creative and enticing formats.
Helpful Tips and Quick Keys
If a dotted pink link appears over the design, this means the page elements are lined up with one another, while a solid pink line means the design is centered on the page. Users can move and adjust multiple elements at once by holding down the “shift” button while selecting each individual detail. This trick maintains the design’s original spacing so that while the elements are rotated or resized, the ratios are maintained. To add a text box, simply click “t” on the keyboard, and to zoom in and out of the design, hold “Ctrl” and “+” or “-.” For precise alignment, click the arrow keys on the keyboard to move an element up, down or side to side one pixel at a time.
Travel Inspo Tool Kit
The Travel Inspo Tool Kit on VAX VacationAccess is dedicated to helping advisors connect with their clients via social media. For ready-made shareable travel content created with Canva, head to the Resources tab on VAX’s navigation menu and click Travel Inspo Tool Kit.
Originally appeared in the Winter 2024 issue of The Compass magazine
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