ALG Vacations® is taking its ongoing push to drive consumers to travel advisors to the next level with their yearlong Plan with a Pro initiative, highlighting the value of booking with ALGV-backed advisors. Building on momentum from their Year of the Travel Advisor and Ask a Travel Advisor campaigns in 2021 and 2022, ALG Vacations will invest heavily in promoting the use of a travel advisor again in 2023. Plan with a Pro in ’23, an accompanying promotion and ALGV’s first major sale of the year includes savings of up to 70% for reservations booked by 2/16/23 and traveled by 12/15/23.
“As the nation’s leading group of wholesale tour operators, ALGV’s backing of travel advisors provides credibility to consumers who may question the value of a professional’s expertise. With educational, informational, and actionable tactics and strategies, Plan with a Pro is designed to drive travelers specifically to advisors who are highly knowledgeable about ALG Vacations and support our brands,” commented Jacki Marks, ALGV’s Executive Vice President, Trade Brands. “Plan with a Pro is more than a campaign—it’s a movement to change the mindset of travelers, especially those who grew up with online travel sites and tend to book travel on their own,” she added.
ALGV’s consumer marketing on its newly refreshed traveladvisorsgetyouthere.com website will demonstrate the value of a professional’s expertise and drive business to ALGV-backed advisors via an updated travel advisor finder incorporating enhanced search functionality. Supporting campaigns will feature certified ALGVPro advisors, well-known celebrities, and social media influencers, validating the use of professional travel advisors with video messages on Facebook and ALGV’s growing TikTok channel @AskATravelAdvisorALGV, plus traditional broadcast media and PR efforts. New advisor collateral to support Plan with a Pro throughout 2023 will include:
- ALGV360⁰ toolkit
- Inclusion in podcast episodes of The Travel Beat with ALG Vacations
- New specialty Travelogues (digital brochures) including Groups, Weddings, and Europe
- Revamp of ALGVTravelBlogue.com, featuring shareable and agent-only original content
- Plan with a Pro merchandise and swag
From live events and hands-on training in destination to monthly webinars and more, ALG Vacations will provide ongoing education to ensure advisors know how to take advantage of their Plan with a Pro resources.
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