Earlier this fall, a group of top-performing advisors had the opportunity to explore the best of South America on the Elite Retreat, hosted by American Marketing Group. Sailing on the Atlas World Navigator, these advisors witnessed the one-of-a-kind architecture, mesmerizing landscapes and unique cultural practices that have contributed to the continent’s growing tourism market. The Compass recently caught up with these attendees and got the inside scoop on their experience — read on to discover four of South America’s emerging destinations.
Buzios
A Brazilian resort town situated on an ocean peninsula east of Rio de Janeiro, Buzios is known for its upscale vacation vibes and gorgeous beaches. Sometimes even referred to as the “Saint-Tropez of Brazil,” travelers particularly enjoy Geribá Beach, a beloved surf spot, and Ferradura Beach, named after its iconic horseshoe shape.
Steven Ineson, travel consultant and owner of Four Seasons Travel, visited Buzios with AMG and shared his experience delighting in this hidden gem. “Buzios was a nice surprise for us! We enjoyed this charming little beach town while strolling the cobblestone streets and visiting all the boutiques, cafes and art galleries,” Ineson said. “Its picturesque beaches, crystal-clear waters and quaint, small-town feel make it very inviting.”
Aside from Buzios’ scenic landscape, Ineson also highlighted the town’s history with French actress Brigitte Bardot in the ‘60s, the variety of delicious culinary offerings for foodies and shopping opportunities as stand-out experiences that made Buzios memorable.
“…You’ll find everything from shacks selling local meats and seafood to upscale dining. The shopping is exceptional as well, ranging from unique local crafts to high-quality clothes, beachwear and jewelry,” he said.
While neighboring Rio de Janeiro may be the first place travelers have their sights set on when visiting Brazil, Buzios is a wonderfully laid-back destination with plenty of opportunities to authentically experience the best of the country — without the hustle and bustle of locals and tourists, of course.
Paraty
Paraty is a colonial paradise where old-time European charm meets eclectic South America. Each block is lined with classic cobblestone streets; flowers burst with life along the shops and homes, and an array of painted doors welcomes all who pass by. Old jazz music drifts from the street corners; gas lamps flicker, and the gentle crashing of the waves from the nearby ocean is a quiet comfort. Paraty is unmatched in its splendor.
History enthusiasts will also enjoy this South American town, in particular, as Paraty played a prominent role in supporting Brazil’s gold rush. After experiencing an economic boom, the development of a safer overland route to transport the gold to Rio de Janeiro had locals abandoning their lives in Paraty in search of other opportunities, effectively turning the area into a ghost town. Today, Paraty is a National Historic Landmark, beloved by those who visit.
Michelle Bouzek, owner of Vacations In Paradise travel agency, recently visited Paraty and had high praises for the town. “I loved visiting Paraty, Brazil! It’s a charming town with vibrant, colorful doors and boats that add to its lively atmosphere. Walking around felt safe, and the quaint shops and local art everywhere made it a unique experience,” Bouzek said. “It’s a gem for anyone looking to experience Brazil’s natural beauty and culture in one perfect destination.”
Ilhabela
An archipelago off the southeast coast of Brazil, Ilhabela showcases the best of the country’s rugged terrain; more than 40 beaches lay around the coastline; a jungle sits in the center of the island, and waterfalls are in abundance. Praia de Bonete is one of the most notable attractions in Ilhabela, as the beach is nothing short of stunning and surrounded by strikingly lush foliage. Praia do Pereque is another popular stop for visitors, as this stretch of beach, adorned with coconut trees, palm trees and charming bars, is the main scene for water sports. Considering the island’s proximity to São Paulo, it’s easy to see how Ilhabela makes for the perfect weekend getaway.
Terri Jobe, president and travel advisor at Blue Water Travel, was especially impressed with her time on the island. “Ilhabela is a great town for leisurely browsing the stores and restaurants and strolling along the ocean,” Jobe said. “I highly recommend Ilhabela for its unique food and sangria.”
As a well-loved city, Ilhabela has culinary offerings for every traveler, though its seafood and traditional Brazilian dishes are exceptional. There are a considerable number of local restaurants and bars to ensure visitors get an authentic experience, and no matter where travelers choose to dine, the food is certain to be fresh.
While Ilhabela has much to offer its visitors, Jobe provided an important piece of advice for future travelers: “Shop for Havaianas, as they are made in Brazil and are much cheaper there than in the U.S.”
Punta del Este
Seaside city and peninsula in southeastern Uruguay, Punta del Este is a luxurious destination with a reputation for its nightlife, activities, beaches and casinos. Novice or veteran, travelers with a taste for surfing adventures should head out to Playa Brava for the city’s best waves. The beach also offers the perfect view of the famous Isla de Lobos off in the distance and is home to the “La Mano” structure, which depicts a large hand emerging from the sand.
Other notable attractions include the evening market in Plaza Artigas for craft items, Isla de Lobos for views of one of the world’s largest sea lion colonies and Playa Mansa, a stunning beach with a calm demeanor. The impressive Casapueblo also shouldn’t be overlooked. The sizable building is made up of 13 floors, and the labyrinth of rooms is part hotel, part museum. Its exterior is equally as impressive, more closely resembling a Greek village than a South American home.
Malori Asman, founder and chief amazement officer at Amazing Journeys, elaborated on her time in Punta del Este. “This upscale town offers the visitor the best of Uruguay, including many wonderful wineries, art and architecture, beaches and great food. Outside of the city, the nature is stunning and serene,” Asman said. “Each time I visit, I discover something new.”
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